CHARTICA: BRANDING
"Integrity, relationship driven, speed"
In late 2023, I was approached to create the logo and branding for Chartica, a startup data structuring and analytics company that was steadily building its clientele. The development of the branding was heavily influenced by the integration of data from various sources, aiming for a seamless representation, as depicted in the cyclone-inspired logo where each color represents a different data source.
The branding direction further distinguishes Chartica from its competitors by emphasising warmth, comfort, and friendliness, qualities that diverge from the typically cold branding associated with data corps.
